Pinwheel Books had a busy month over on Kickstarter. This amazing platform for creative projects allowed us to share All About Poop with the world, and allow fans to back our project to help it get off the ground.
We are slowly but surely building our way up in the industry. Most big publishing houses have a large budget and staff allocated to sales and marketing of their titles. We don’t have that yet, but that isn’t stopping us. In this age of technology, and self-starter initiative, we all at Pinwheel have learned how to design a book, sell a book, and bring it to an audience.
Book distributors determine what books get into the bookstores, which determines the success of the book in the end. With a team devoted to helping our book be seen and heard, Pinwheel Books is finally going to make its mark in the industry.
Kickstarter was the catalyst for us. We were able to reach many new fans, and make many new connections. Locally, we made a splash with two major newspapers in town – the Brookline Tab (where a feature article on Kate Hayes made the front cover of the Thursday, May 31 edition) and the Brookline Patch (where locals can follow the Kidslit Musings blog online!)
We even were invited to share our work with the Brookline Rotary Club last week, which we also wrote about. In the span of a few days, we made our goal. And then we surpassed it by almost $600. This was wonderful for Pinwheel Books, but for our unpublished author and illustrator, this ensures their success in this industry.
Some people asked us, why are you still running a print campaign for your book? Well, we could ask the same of every other major publishing company out there. But people still keep coming back to print, especially in children’s books. There is something very special about pictures seen on a screen versus paper. We know that both platforms bring something to the table, but it’s providing both to our readers that make Pinwheel Books who we are. E-books provide interactive experiences that print books can’t, but print books bring a sort of magic that e-books lack. And as results of this study show (from Kidscreen), it’s still a good story that will keep parents and kids engaged together. That’s what we hope All About Poop does for a family however it is read.
Now going forward, we want to keep all our readers involved in this experience. As we wrote to our fans, we have sent our book out to 50+ reviewers. And to continue to make our presence known, we will be part of the New Title Showcase this year at the Book Expo America in NYC! Nicole will be there, making sure to give you the inside scoop on everything that happens at #BEA2012. So come back, and come back often, to discover all that’s happening at Pinwheel Books.